Beijing China International Travel Service Co Ltd

Beijing China International Travel Service Co Ltd (CITS) is one of the largest travel services companies in China. Established in 1954, the company offers a wide range of travel services, including domestic and international travel, corporate services, package tours, sightseeing excursions, hotel reservations, transfers, conferences, exhibitions, and other travel related services. It is headquartered in Beijing and operates more than 1,000 outlets across China. It is the sole authorised agent of the Chinese government for providing modern travel services in the country.

CITS offers both overland and air transport services, with more than a dozen domestic and international destinations. Its corporate services cover both business and leisure. It provides a comprehensive service package which includes, but is not limited to hotel and flight reservations, group and individual tour packages, visa services, sightseeing arrangements, transfers, guide services, multilingual customer services, and assistance with pre and post travel arrangements. It is also a full service travel agency, offering consultation and planning services as well as travel tips and suggestions on sightseeing destinations.

Over the past 60 years, CITS has been providing services to more than 120 million customers from China and abroad. In order to meet the increasing demand for quality and reliable travel services, the company has implemented an advanced integrated management system, which includes a variety of service operations, such as customer service, market research, monitoring, and other related operational analysis. CITS also has a strong web presence, offering customers an online booking system, online list of services and rates, as well as a blog in which customers can share their travel tips and experiences.

The company is one of the pioneers in Chinese travel industry, and it is the first travel service provider to be accredited by the United Nations World Tourism Organization. It has also been recognised internationally for its efforts in promoting ethical behaviour and responsible travel. It has adopted numerous international codes of conduct and standards, such as those for labour, the environment, anti-discrimination, and anti-corruption.

In order to ensure the safety and security of its customers, CITS operates a rigorous quality assurance system. It also has an efficient and reliable customer service department which deals with customer complaints and provides assistance on a 24/7 basis. The company works closely with governmental authorities to ensure that its customers are protected and that they can enjoy a safe and pleasant travel experience.

As a pioneer in the industry, CITS is committed to providing professional, high quality and reliable services to its customers. It is continuously evolving and adapting to changes in the market in order to stay competitive and provide the best services to its customers. Moving forward, it aims to revolutionise the travel industry with its innovative products and services, while continuing to focus on providing the highest quality travel services.


To provide the highest quality services, CITS has invested heavily into cutting-edge technology in order to meet the needs of its customers. It has developed and implemented a number of sophisticated tools and systems, such as advanced data analytics systems for analysing customer data and providing detailed insights that can help identify customer needs and preferences. Through its mobile app, CITS customers can access a range of services, including flight bookings, hotel reservations, travel guides, and more. The company also uses artificial intelligence (AI) to automate certain administrative procedures, such as providing data-driven recommendations for customers.

The company continually integrates new technologies to its operations, such as the use of virtual reality (VR) to enhance customer experience. Through VR, CITS customers can experience lifelike simulations of the various attractions available across the country. Users can take virtual tours and explore nature without ever leaving their homes. These VR experiences can be shared with family and friends back home, enabling them to enjoy the trip even if they are not able to come in person.

In addition, CITS also uses blockchain technology for different applications, such as ticketing, payments, customer loyalty programs, and more. The company has partnered with several major providers to develop a blockchain-based platform that enables customers to securely and quickly buy tickets for ferry services and other transportation services. This platform not only reduces the cost of ticketing transactions but also provides greater security for customers.


To provide customers with more services, CITS has formed partnerships with various other companies, such as online travel tax filing providers, travel insurance providers, and mobile payment providers. These partnerships allow customers to benefit from more convenient and cost-efficient services, such as filing their taxes online and purchasing travel insurance. Customers can also make payments on their mobile phones, as the company supports several leading mobile payment solutions.

The company has also formed strategic alliances with several major airlines, allowing customers to book flights directly from the CITS website. This alliance provides customers with access to discounted tickets and other exclusive benefits. In addition to flight tickets, customers can also book rental cars, hotels, and other travel related services through CITS.

CITS is actively involved in industry collaborations to ensure that its customers have access to the best quality services. It works with other leading travel service providers to share industry best practices and ensure that all customers have access to the highest standards of service.


CITS is committed to making a positive difference in the lives of its customers and the communities around it. In this regard, the company frequently collaborates with various charitable organisations to support and promote education, health, and environmental initiatives. It has partnered with the China Foundation for Poverty Alleviation (CFPA) to launch a fund-raising campaign for the education of disadvantaged children. It has also supported a number of health charities, such as Full Cycle, which provides medical care and treatment for adolescents with mental health issues.

The company is also committed to supporting environmental initiatives. It has partnered with the World Wildlife Fund (WWF) to help protect endangered species, such as giant pandas, in China. It has provided financial and technical support to help conserve the habitats of these creatures, while also helping to raise public awareness about the importance of conserving wildlife.


As one of the leading travel service providers in China, CITS has established itself as a reliable and trustworthy provider. Moving forward, it aims to become even more customer-centric in order to provide excellent services and experiences. It is also looking to expand its reach and offer its services in more markets, in order to serve an even wider client base.

Looking ahead, the company is focused on developing technology that will improve customer experience and make it easier and more convenient for customers to book various travel related services. It is also furthering its efforts to preserve the environment by engaging in more collaborations with organisations and initiatives that focus on conservation, while also supporting charitable causes.

Bernice Sorrells

Bernice A. Sorrells is a freelance journalist and travel writer from the United States. She has written extensively about China, covering topics such as culture, history, politics, and economics. Bernice has traveled extensively throughout China, visiting many of its provinces and cities.

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